Managing Your Subjects

How to add, organize, and optimize the subjects you teach to attract more students.

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The subjects you list determine who finds you in search results. Be strategic about which subjects to add and how to describe them.

Adding Subjects

How to Add a Subject

1

Go to Profile Settings

Dashboard > Profile > Edit Listing

2

Click Add Subject

Under the Subjects section

3

Select Subject Category

Choose from dropdown (Math, Science, Language Arts, etc.)

4

Specify Subject Details

  • Exact subject name (e.g., "Algebra 2")
  • Grade level(s)
  • Difficulty level
  • Special topics
5

Save Changes

Subject appears on your listing immediately

Subject Structure

Be specific, not generic:

❌ Too broad:

  • Math
  • Science
  • Test Prep

✅ Specific and searchable:

  • Algebra 1 (Grades 8-9)
  • AP Chemistry
  • SAT Math (1400+ target score)

Subject Categories

Choose from:

  • Mathematics - Algebra, Geometry, Calculus, Statistics
  • Science - Biology, Chemistry, Physics, Earth Science
  • Language Arts - English, Reading, Writing, Literature
  • Foreign Languages - Spanish, French, Mandarin, etc.
  • Test Prep - SAT, ACT, AP, GRE, MCAT, LSAT
  • Computer Science - Programming, Web Dev, Data Science
  • Business - Economics, Accounting, Finance, Marketing
  • Arts - Music Theory, Art History, Drawing
  • Other - Study Skills, College Admissions, etc.

Optimizing Subject Listings

Include Grade Levels

Why it matters: Students search by grade level, not just subject

Examples:

  • "Algebra 1 (Middle School)"
  • "Algebra 1 (High School)"
  • "College Algebra"
  • "Remedial Algebra (Adult Learners)"

These appear as different listings in search.

Add Topic Details

For each subject, list specific topics you cover:

Subject: AP Calculus AB/BC

Topics I cover:

  • Limits and Continuity
  • Derivatives (all methods)
  • Applications of Derivatives
  • Integrals (Riemann sums, FTC)
  • Applications of Integrals
  • Differential Equations
  • Sequences and Series (BC only)
  • Parametric and Polar (BC only)

Benefits:

  • Students know exactly what you teach
  • Improves search ranking
  • Sets clear expectations
  • Demonstrates expertise

Subject Descriptions

Write 1-2 paragraphs about your approach to each subject:

Subject: SAT Math Prep

Description: "I help students raise their SAT Math scores through targeted practice and test-taking strategies. We'll identify your weak areas, build foundational skills, then practice with real SAT questions. My students typically improve 100-150 points in 8-10 sessions.

My approach emphasizes understanding concepts deeply rather than memorizing formulas. We'll work on timing strategies, avoiding common traps, and building confidence. I provide practice problems and full practice tests for homework."

Subject Strategy

Primary vs Secondary Subjects

Primary subjects (1-3):

  • Your main expertise
  • What you're most qualified to teach
  • Where you want most bookings

Secondary subjects (3-8):

  • Subjects you can teach well
  • Fill availability gaps
  • Attract broader audience

Avoid:

  • Adding subjects you're not confident teaching
  • Listing 15+ subjects (looks unfocused)

Quality over quantity: 5 well-described subjects beat 15 generic listings.

Niche vs Broad Strategy

Niche specialist:

  • Focus on 2-3 related subjects
  • Deep expertise
  • Premium pricing
  • Attract serious, motivated students

Example: "AP Calculus AB/BC specialist"

Generalist:

  • Teach 8-12 subjects
  • Broader appeal
  • More bookings
  • May need to prepare more

Example: "All high school math subjects"

Start niche, expand gradually: Build reputation in one area, then add related subjects.

Subject-Specific Rates

Charge different rates for different subjects:

Rate structure:

  • Algebra 1: $50/hour
  • Geometry: $50/hour
  • Pre-Calculus: $60/hour
  • AP Calculus: $75/hour
  • SAT Math: $80/hour

Justification:

  • Advanced subjects require more expertise
  • Test prep more specialized and valuable
  • Reflects market demand

Set in: Profile > Subjects > [Select Subject] > Custom Rate

Seasonal Subjects

Some subjects have seasonal demand:

High demand periods:

  • SAT/ACT Prep - March-June, September-December
  • AP Subjects - January-May
  • Finals Help - May, December
  • Summer School - June-August

Strategy:

  • Add these subjects 2 months before peak
  • Raise rates during peak demand
  • Pause or lower rates off-season
  • Mark as "Limited availability" to create urgency

Subject Credentials

Boost credibility by adding subject-specific credentials:

For each subject, add:

  • Degrees - "BA in Mathematics"
  • Test scores - "SAT Math: 800"
  • Certifications - "CA Teaching Credential (Math)"
  • Experience - "5 years teaching AP Chemistry"
  • Results - "Students avg 4.2 on AP exam"

How to add:

  1. Edit subject
  2. Click "Add Credential"
  3. Upload verification (optional)

Managing Your Subject List

Organizing Subjects

Order subjects by:

  1. Drag and drop to reorder
  2. Most important subjects first
  3. Related subjects grouped together

Display order matters:

  • First 3 subjects shown prominently
  • Others appear under "More subjects"

Pausing a Subject

Temporarily stop accepting students:

  1. Edit subject
  2. Toggle "Accepting new students" to OFF
  3. Subject grayed out, existing students unaffected

Use when:

  • Fully booked in that subject
  • Taking a break
  • Seasonal subject out of season

Removing a Subject

Permanently delete a subject:

  1. Edit subject
  2. Click "Remove Subject"
  3. Confirm deletion

Careful: Removing a subject deletes all subject-specific content (description, credentials, reviews attached to it). Can't be undone.

Transferring Students

If removing a subject but have active students:

  1. Message students about the change
  2. Help them find a new tutor
  3. Complete any committed sessions
  4. Then remove subject

Subject Search Optimization

Keywords

Include searchable terms:

  • Official names (AP, IB, SAT, etc.)
  • Common abbreviations (Calc, Chem, Bio)
  • Related terms (Algebra II, Algebra 2)
  • Grade levels (9th grade, freshman)

Updates Trigger Algorithm

Search algorithm favors:

  • Recently updated subjects
  • Subjects with complete descriptions
  • Subjects with credentials
  • Actively booked subjects

SEO tip: Update your subject descriptions every 2-3 months to stay current in search.

Subject Performance Analytics

Track which subjects generate bookings:

View analytics: Dashboard > Analytics > Subject Performance

Metrics shown:

  • Views - How many students viewed this subject
  • Inquiries - Messages about this subject
  • Bookings - Sessions booked for this subject
  • Conversion rate - Inquiries that became bookings

Use data to:

  • Double down on high-performing subjects
  • Improve or remove low-performing ones
  • Adjust pricing based on demand
  • Update descriptions for better conversion

Common Mistakes

Mistake: Adding every subject you've ever studied Fix: Focus on subjects you're confident teaching NOW

Mistake: Vague descriptions like "I teach this subject well" Fix: Specific topics, grade levels, and outcomes

Mistake: Not updating subjects as you gain experience Fix: Regularly add credentials and update descriptions

Mistake: Same rate for all subjects regardless of difficulty Fix: Price based on subject complexity and demand

Best Practices

Demonstrate expertise: For each subject, include specific examples of topics you've taught

Update regularly: Refresh descriptions quarterly to stay current in search

Group related subjects: Organize logically (Algebra 1 → Geometry → Algebra 2)

Use student language: Write descriptions in terms students search for

Examples of Great Subject Listings

Example 1: Specialized

Subject: ACT Science Reasoning

Description: "Master the ACT Science section with proven strategies. I break down the 6 passage types, teach data interpretation skills, and help you improve speed and accuracy. My students average a 5-point improvement in Science (e.g., 24 → 29).

Topics covered:

  • Data Representation graphs and tables
  • Research Summaries and experimental design
  • Conflicting Viewpoints passages
  • Time management strategies
  • Pattern recognition and shortcuts

My background: Former high school science teacher, 8 years ACT prep experience, personal ACT Science: 36"

Example 2: Comprehensive

Subject: High School Chemistry (Honors & AP)

Description: "From stoichiometry to thermodynamics, I make chemistry clear and engaging. Whether you're in Honors Chem or AP Chemistry, I'll help you understand concepts deeply and excel on tests.

Topics I teach:

  • Atomic structure and periodicity
  • Bonding (ionic, covalent, metallic)
  • Stoichiometry and limiting reactants
  • Gases, liquids, and solutions
  • Thermochemistry and kinetics
  • Equilibrium and acids/bases
  • Electrochemistry (AP)

My approach: Lots of practice problems, visual models, and real-world applications. I assign weekly practice and provide detailed answer explanations.

Credentials: BS Chemistry (UCLA), 5 years teaching experience, 90% of AP Chem students earn 4 or 5"

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